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12Jul, 2024
Leveraging Technology for Enhancing Fundraising for NGOs

Leveraging Technology for Enhancing Fundraising for NGOs

Md. Humayun Kabir

In today’s digital age, technology offers transformative potential for NGOs seeking to enhance fundraising outcomes. By embracing digital tools, NGOs can expand outreach, deepen donor engagement, and streamline operations. Below are key ways technology can elevate fundraising strategies for NGOs in Bangladesh:

1. Digital Marketing and Social Media: Digital marketing allows NGOs to amplify their mission and reach targeted audiences. Social media platforms such as Facebook, Instagram, and X (formerly Twitter) help promote campaigns, share impact stories, and deliver real-time updates. By using engaging content—videos, infographics, live streams—NGOs can foster emotional connections, boost visibility, and drive contributions.

2. Online Donation Platforms: User-friendly online donation platforms simplify the giving process, enabling donors to contribute anytime, anywhere. Secure and accessible platforms like PayPal, JustGiving, or local gateways allow NGOs to accept various payment methods. Features such as low transaction fees and integration with CRM systems further enhance donor trust and boost conversion rates.

3. Data Analytics: Analytics tools help NGOs understand donor behavior, preferences, and trends. By analyzing giving history and engagement patterns, NGOs can personalize communication, tailor campaigns, and forecast donations. Data-driven decisions improve targeting and retention, making campaigns more effective and measurable.

4. CRM Systems: Customer Relationship Management (CRM) systems centralize donor information, track interactions, and automate communications. Solutions like Salesforce for Nonprofits or Blackbaud facilitate segmentation, personalized outreach, and campaign management. A robust CRM enhances efficiency, improves donor engagement, and supports long-term relationship building.

5. Virtual Events and Webinars: Virtual events—webinars, online auctions, and digital galas—offer cost-effective alternatives to physical gatherings. Platforms like Zoom and Microsoft Teams enable NGOs to engage broader audiences and reduce logistical constraints. These formats promote inclusivity, expand geographic reach, and create new donor experiences.

6. Blockchain for Transparency: Blockchain technology enhances trust by providing transparent, immutable records of donations. Donors can track their contributions in real-time, ensuring funds are used responsibly. Platforms like BitGive and Alice offer blockchain-based solutions that strengthen accountability and appeal to transparency-focused supporters, including institutional donors.

7. Mobile Applications: A dedicated mobile app allows NGOs to maintain continuous donor engagement. Features such as real-time project updates, push notifications, and mobile donation options provide convenience and enhance user experience. Mobile apps support donor retention and offer a direct communication channel for campaigns and volunteer recruitment.

8. AI and Chatbots: Artificial intelligence (AI) and chatbots improve responsiveness by offering 24/7 assistance on websites and social media. These tools can answer FAQs, guide users through the donation process, and provide real-time updates. AI-driven platforms like Drift automate engagement, freeing up staff resources and enhancing donor satisfaction.

9. Partnerships with Technology Companies: Collaborating with tech firms can bring expertise, tools, and funding opportunities. Many companies offer pro bono services or support through CSR initiatives aligned with NGO missions. Strategic partnerships can help NGOs adopt innovative solutions and access corporate donor networks, expanding fundraising capacity.

10. Cybersecurity: Protecting donor data is essential for maintaining trust. NGOs must invest in cybersecurity measures such as data encryption, secure payment gateways, and regular security audits. Tools like Norton and McAfee provide necessary protection against cyber threats. Strong security practices reassure donors and safeguard organizational credibility.

Conclusion: By integrating technology into fundraising strategies, NGOs in Bangladesh can significantly increase their effectiveness and impact. Digital tools not only simplify donation processes but also offer new ways to connect with donors, enhance transparency, and strengthen organizational resilience. Embracing these innovations is no longer optional—it is essential for NGOs striving for sustainability and greater community impact.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

11Jul, 2024
Leadership and Governance Development for Enhancing Fundraising for NGOs

Leadership and Governance Development for Enhancing Fundraising for NGOs

Md. Humayun Kabir

Effective leadership and governance are critical to strengthening fundraising capabilities in non-governmental organizations (NGOs). Strong governance frameworks and visionary leadership foster credibility, drive strategic direction, and build donor trust—essential elements for diversifying funding sources and ensuring sustainability. This article outlines key areas where leadership and governance can significantly enhance an NGO’s fundraising performance.

1. Define and Communicate a Clear Vision and Mission: A clear and compelling vision and mission provide the foundation for effective fundraising. They offer internal guidance and external inspiration, aligning organizational goals with donor values. Leadership must consistently articulate this vision through all communication channels, ensuring that fundraising efforts resonate with potential supporters and reflect the organization’s purpose. A shared sense of mission fosters alignment and motivates stakeholders to contribute meaningfully.

2. Strengthen Governance Structures: Robust governance ensures transparency, accountability, and long-term sustainability. Clear roles for board members, transparent decision-making, and adherence to ethical standards are essential for maintaining donor confidence. NGOs should invest in board development, including training in fundraising, financial oversight, and strategic planning. Succession planning and mentorship programs also help maintain leadership continuity and stability, both critical for building donor trust.

3. Develop Leadership Capacity: Strong leadership drives innovation and resilience in fundraising. NGOs must equip their leaders with skills in resource mobilization, donor stewardship, and financial management. Leadership development programs, coaching, and peer learning opportunities help cultivate a pipeline of future leaders. Empowered leadership fosters organizational agility and ensures that fundraising strategies are both creative and adaptive in a dynamic funding environment.

4. Implement Strategic Fundraising Plans: Leadership and governance bodies must collaborate to develop a comprehensive fundraising strategy that includes diverse revenue streams—such as grants, individual donations, corporate sponsorships, and digital campaigns. This strategy should have clear goals, timelines, and performance indicators. Donor cultivation and stewardship efforts, such as personalized outreach, recognition, and impact reporting, should be integrated into the plan to build long-term donor loyalty.

5. Leverage Technology for Efficiency: Adopting technology enhances both leadership decision-making and fundraising outcomes. Donor management systems, data analytics tools, and digital fundraising platforms allow NGOs to manage relationships, track performance, and reach wider audiences. Technology enables real-time data-driven insights, helping leadership refine strategies and improve engagement. Tech-savvy governance supports operational efficiency, transparency, and innovation.

6. Promote Transparency and Accountability: Donor confidence depends on visible integrity. NGOs must provide timely financial reports, demonstrate prudent use of resources, and communicate the impact of donor contributions. Leadership should foster a culture of accountability, reinforced by external audits, financial disclosures, and impact assessments. Transparent governance not only meets compliance requirements but also builds lasting donor relationships.

7. Build Strategic Partnerships: Strategic alliances with other NGOs, corporate entities, and government institutions can expand fundraising opportunities. Partnerships offer access to joint funding, shared resources, and broader networks. Leadership must identify and nurture these collaborations, aligning shared objectives to amplify impact. Inclusion of key stakeholders in advisory or governance roles can further strengthen legitimacy and attract institutional funding.

8. Strengthen Communication and Branding: Effective leadership uses storytelling and strategic communication to showcase the NGO’s impact. Marketing efforts should include success stories, beneficiary testimonials, and data-driven impact narratives. A consistent brand voice across websites, social media, and donor communications builds credibility and donor affinity. Leadership should prioritize digital marketing and invest in professional communication tools to engage supporters effectively.

By investing in leadership and governance development, NGOs can establish a solid foundation for sustainable fundraising. Strong leadership ensures strategic focus and innovation, while good governance builds the trust and accountability necessary for long-term donor support and organizational growth.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

10Jul, 2024
Digital Transformation for Enhancing Fundraising Efforts for NGOs

Digital Transformation for Enhancing Fundraising Efforts for NGOs

Md. Humayun Kabir

Digital transformation offers a significant opportunity for NGOs in Bangladesh to enhance fundraising effectiveness by reaching broader audiences, optimizing internal operations, and implementing innovative campaign strategies. The following strategic framework outlines how NGOs can leverage digital tools to strengthen their fundraising efforts and maximize community impact.

1. Utilize Digital Fundraising Platforms: NGOs can harness popular global platforms like GoFundMe and Kickstarter, as well as local options such as MuktoBahon and Jaago Foundation, to launch effective fundraising campaigns. Successful campaigns require compelling narratives, high-quality visuals, and clear goals. Promotion through social media, email marketing, and institutional partnerships increases visibility. Offering incentives, recognizing donors, and incorporating mobile payment options enhance donor convenience. Regularly tracking campaign metrics and adjusting strategies based on data insights ensures continuous improvement and donor engagement.

2. Engage through Social Media: Social media is a powerful channel for engaging current and prospective donors through storytelling and interactive content. NGOs should develop platform-specific content strategies aligned with their goals and target audiences. Key practices include creating content calendars, sharing impact stories, using live features, posting updates, running fundraising drives, and thanking donors. Leveraging paid advertising and collaborating with influencers or partner organizations can further expand reach. Consistent engagement helps build trust, attract supporters, and promote long-term donor relationships.

3. Implement Effective Email Marketing: Email marketing remains a vital tool for donor outreach. NGOs should segment mailing lists by donor type, personalize messaging, and automate communications for efficiency. Emails should include compelling visuals, concise messages, strong calls to action, and direct links to donation platforms. Compliance with data privacy regulations and email marketing best practices is essential. Regular performance analysis through analytics allows NGOs to refine campaigns and foster meaningful connections with donors.

4. Leverage CRM and Data Analytics: Donor management systems (CRMs) and data analytics are essential for understanding donor behavior, improving retention, and driving strategic fundraising. NGOs should adopt suitable CRM platforms, ensure secure data migration, and train staff in data management. Analytics help personalize donor communication, measure campaign performance, and make evidence-based decisions. A data-driven approach enables NGOs to better understand donor preferences and optimize fundraising outcomes.

5. Enhance Content Marketing: A well-maintained blog or news section on an NGO’s website can serve as a powerful tool for donor engagement. Content should be aligned with organizational goals, tailored to target audiences, and optimized for search engines. Effective strategies include using storytelling, publishing success stories, incorporating testimonials, and integrating calls to action. Sharing blog content across digital platforms and inviting guest contributors can broaden reach and increase visibility.

6. Invest in SEO and Online Advertising: Search engine optimization (SEO) and online advertising are crucial for increasing web traffic and donor engagement. NGOs should focus on keyword research, content quality, image optimization, mobile responsiveness, and link-building. Google Ads, social media ads, and retargeting campaigns can be used to reach specific audiences. Monitoring performance through analytics and adjusting strategies accordingly ensures cost-effective outreach and improved donation rates.

7. Build Strategic Partnerships: Collaborating with corporations, government bodies, and other NGOs can unlock new funding channels and expand impact. NGOs should identify mission-aligned partners, develop value propositions, and craft proposals that outline mutual benefits. Potential collaboration areas include financial sponsorships, in-kind support, and employee engagement programs. Ongoing stewardship, impact monitoring, and transparent communication are key to nurturing long-term partnerships.

8. Strengthen Capacity Building: Digital proficiency among staff and volunteers is critical. NGOs should provide practical training on platforms such as Trello, Google Workspace, data analytics tools, and social media management. Volunteers should be effectively onboarded and motivated with recognition programs. Continuous skill development, supported by access to resources and learning events, ensures the organization remains agile and capable in a rapidly evolving digital environment.

9. Embrace Feedback and Continuous Improvement: Regularly gathering feedback from donors and stakeholders through surveys, interviews, and digital analytics enables NGOs to assess satisfaction, identify improvement areas, and adapt fundraising strategies. Transparent communication and responsiveness to feedback build trust and improve overall effectiveness.

By strategically embracing digital transformation, NGOs in Bangladesh can significantly improve their fundraising capabilities, expand outreach, and drive greater social impact. This journey requires investment in technology, training, and a commitment to innovation and adaptability in the evolving digital landscape.

9Jul, 2024
Funding Trends for the Development of Bangladesh

Development Funding Trends and Emerging Priorities in Bangladesh

Md. Humayun Kabir

Over the past decade, foreign development partners have contributed an average of 32.5% to Bangladesh’s Annual Development Programme (ADP). However, there has been a steady decline in concessional aid and grants. For instance, in FY 2019–20, only 32% of the ADP was funded by external resources, down from 48% in FY 2001–02. Despite this, Bangladesh has made significant strides in mobilizing domestic resources to finance development priorities.

Bangladesh’s vulnerability to climate change remains a major concern. The country ranks 7th on the Global Climate Risk Index and 163rd on the ND-GAIN Index, reflecting its exposure and limited adaptive capacity. Since the Copenhagen COP-15 summit, Bangladesh has received over USD 1 billion in climate finance. However, the economic toll of climate-induced losses is estimated at USD 3.72 billion—highlighting a critical funding gap for climate resilience and mitigation.

Agriculture remains a cornerstone of Bangladesh’s economy, contributing approximately 14% to GDP and employing 40% of the labor force. Promoting sustainable and climate-smart agricultural practices is vital to increase productivity, build resilience, and ensure long-term food security.

At the same time, Bangladesh’s large youth population presents both an opportunity and a challenge. A lack of market-relevant skills contributes to high youth unemployment. Addressing this requires significant investment in vocational training, skills development, and entrepreneurship initiatives. Donor-funded programs and private sector-led training initiatives are increasingly supporting efforts to enhance employability and stimulate inclusive growth.

The COVID-19 pandemic heightened public awareness of hygiene practices, yet access to improved sanitation remains limited for many low-income and remote communities. Continued investment in water, sanitation, and hygiene (WASH) infrastructure is essential for public health and sustainable development.

As Bangladesh approaches graduation from Least Developed Country (LDC) status, the development landscape is shifting. Reduced concessional aid may be offset by increased private sector engagement, ‘Aid to Trade’ mechanisms, and philanthropic funding. Government policies now encourage private investment and public-private partnerships (PPPs) to bridge funding gaps.

Non-governmental organizations (NGOs) remain pivotal in supporting marginalized populations—including those in hard-to-reach areas, persons with disabilities, and ultra-poor communities. Their work in empowerment, social mobilization, and capacity building remains crucial as the development sector adapts to evolving needs.

In this context, several emerging themes and funding trends are shaping the future of development in Bangladesh:

• Climate Change and Environmental Sustainability: Emphasis on climate adaptation, mitigation, renewable energy, and ecosystem protection.
• Digital Transformation: Investments in digital infrastructure, e-governance, digital literacy, and smart cities.
• Healthcare and Pandemic Preparedness: Strengthening health systems, improving service delivery, and enhancing emergency response.
• Education and Skills Development: Reducing dropouts, improving learning outcomes, and expanding vocational training.
• Gender Equality: Promoting women’s rights, preventing gender-based violence, and increasing women’s economic participation.
• Agriculture and Food Security: Fostering sustainable practices, improving productivity, and building resilient food systems.
• WASH Initiatives: Expanding access to safe water, sanitation, and hygiene services, particularly in underserved areas.
• Infrastructure Development: Building transport networks, urban infrastructure, and enhancing rural-urban connectivity.
• Social Protection: Expanding safety nets and inclusion programs for vulnerable groups.
• Private Sector Engagement and PPPs: Leveraging private investment and innovation to scale development solutions.
• Innovation and Technology: Supporting startups, digital inclusion, and emerging technologies for development.
• Governance and Capacity Building: Enhancing transparency, accountability, and institutional effectiveness.

Key development partners—including the World Bank, ADB, USAID, UNDP, European Union, JICA, DFID, and SIDA—continue to support a diverse range of sectors, reflecting both Bangladesh’s national priorities and global development agendas.

In conclusion, as Bangladesh transitions toward a middle-income economy, aligning development efforts with strategic priorities and diversifying funding sources will be essential. The country’s ability to harness innovation, build institutional capacity, and form inclusive partnerships will determine the success of its development journey in the years ahead.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

8Jul, 2024
Effective Methods for Fundraising from Individuals

Effective Methods for Fundraising from Individuals

Md. Humayun Kabir

Fundraising from individuals remains a cornerstone of resource mobilization for nonprofit organizations. Various methods cater to different donor profiles and engagement preferences. Below are key approaches that have proven effective in individual fundraising:

1. Event-Based Fundraising

Organizing fundraising events is a popular method to generate support and visibility for a cause. Events such as charity dinners, walkathons, cultural programs, or auctions offer opportunities for engagement and can become signature annual activities. Success depends on thorough planning, adherence to local regulations, strategic media outreach, and effective cost-benefit analysis.

However, events can strain human resources and carry risks such as inclement weather or low attendance, potentially resulting in financial loss and reputational damage. A dedicated event team, risk mitigation strategies, and strong partnerships are essential to ensure positive outcomes.

2. Personal Solicitation

Face-to-face fundraising remains one of the most effective methods for engaging individual donors. Personal interactions—whether through home visits, in-office meetings, or follow-up conversations—allow organizations to build trust and present compelling cases for support.

Success in personal solicitation requires identifying potential donors with a demonstrated interest, crafting persuasive messages, and involving individuals with strong interpersonal skills. Visual aids, donor testimonials, and post-meeting follow-up enhance credibility and foster lasting relationships. While time-intensive, this approach yields high returns when executed strategically.

3. Network Fundraising (Friend Raising)

Often referred to as “friend raising,” this method leverages existing relationships to broaden donor networks. Current donors, board members, staff, and community influencers (connectors) can play vital roles in reaching new supporters. Donors are more likely to give when approached by someone they trust.

Network fundraising is particularly effective when targeting diaspora communities, such as non-resident Bangladeshis in the UK, USA, and Australia. Customized materials—such as friendship kits, personal letters, or dedicated campaign pages—can support outreach. Board and staff endorsement, coupled with a clear campaign strategy, are essential for success.

4. Online Fundraising

The digital landscape has transformed individual giving. Platforms like JustGiving, GoFundMe, and social media channels such as Facebook and Instagram provide low-cost, high-impact opportunities for fundraising. Crowdfunding campaigns, virtual events, and mobile donations can reach broad audiences quickly.

Successful online fundraising requires a compelling campaign idea, digital marketing expertise, safe payment systems, and strong cybersecurity infrastructure. A donor database and engaging content—videos, infographics, personal stories—can significantly enhance campaign effectiveness.

5. Volunteer Engagement

Volunteers offer valuable human resources and can serve as ambassadors, fundraisers, or program assistants. They may organize events, solicit donations, provide pro bono services, or support outreach efforts.

Effective volunteer management involves defining clear roles, conducting background checks, providing orientation, and recognizing contributions. While involving volunteers is cost-effective, supervision and accountability mechanisms are crucial to ensure quality and reliability.

6. In-Kind Contributions

Non-monetary donations—from food, clothing, and educational supplies to office equipment and meeting spaces—can significantly reduce operational costs. To manage in-kind donations effectively, organizations need logistical support, transparency in usage, and well-maintained records of donor contributions.

Developing a wish list, identifying target donors, and having a clear outreach strategy are essential components. Local businesses, schools, and community members are often willing to contribute when approached appropriately.

7. Youth and School Engagement

Involving young people and educational institutions fosters long-term support and builds awareness of social causes. Although children may lack financial capacity, they can mobilize resources through creative activities such as recycling projects, talent shows, and sponsor runs.

To implement this strategy, organizations should build strong school partnerships, develop engaging content, and recruit volunteers to coordinate efforts. The key is to make children and youth understand the mission, thereby creating advocates for the future.

Best Practices in Individual Fundraising

Understanding donor motivations, telling compelling stories, maintaining transparency, acknowledging contributions, and using technology strategically are all essential practices. A diversified approach combining these methods can significantly enhance the reach and sustainability of fundraising efforts.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

7Jul, 2024
Relationship Building for Enhancing Fundraising Efforts of NGO

Relationship Building for Enhancing Fundraising Efforts of NGO

Md. Humayun Kabir

Building and maintaining strong relationships with donors, partners, and institutions is essential to enhance the fundraising capacity of NGOs. The following strategies outline how organizations can foster sustainable partnerships to maximize impact.

1. Engaging Individual and Institutional Donors: NGOs can strengthen relationships with donors by aligning organizational capabilities with donor priorities. Key steps include:
• Effective Communication: Identify relevant donor desk officers and share information packs highlighting the NGO’s profile, competencies, achievements, and innovative proposals.
• Shared Interests: Analyze donor priorities and identify mutual interests through donor mapping and secondary data analysis.
• Visibility and Representation: Attend donor-organized events to build rapport and highlight the organization’s value.
• Joint Initiatives: As relationships evolve, plan joint events around common thematic areas to demonstrate synergy.
• Field Visits: Invite donors to visit project sites, offering direct exposure to development challenges and showcasing program impact.

2. Non-Financial Partnerships: Not all donor relationships are financial. NGOs should also seek technical or strategic collaborations with institutions sharing similar goals. This can be initiated by:
• Opening dialogues with interested donors,
• Sharing core competencies and unique program niches,
• Building strategic alliances with clearly defined roles to promote shared responsibility.

3. Collaborating with Academic Institutions: Partnerships with universities enhance credibility and open new fundraising channels. NGOs should:
• Identify academic institutions aligned with their thematic focus, particularly in skills and human resource development.
• Offer scholarship opportunities, starting with institutions such as Asian University in Bangladesh.
• Explore joint ventures in research, curriculum design, and employment linkage to combine academic expertise with field experience.

4. Partnering with Peer NGOs: Well-established organizations like BRAC or Dhaka Ahsania Mission are not competitors but potential collaborators. Forming consortia with such NGOs offers:
• Knowledge exchange,
• Experience sharing,
• Access to joint funding opportunities, especially from large institutional donors.
• This approach allows NGOs to scale impact, share responsibilities, and respond to complex development challenges more effectively.

5. Engaging Corporate Donors: A robust relationship with the corporate sector requires a strategic approach:
• Identify potential corporate partners with shared values and philanthropic interests.
• Customize proposals and maintain direct engagement with decision-makers.
• Offer a mutual value proposition showing how the partnership benefits both parties.
• Provide branding opportunities and involve corporate staff in events or site visits.
• Ensure transparency through regular communication and reporting.
• Organize joint campaigns, recognize contributions, and celebrate milestones to strengthen long-term collaboration.

6. Building Government Partnerships: With Bangladesh’s focus on becoming a middle-income country and leveraging its demographic dividend, NGOs have significant opportunities to align with government priorities—especially in skills development. Key actions include:
• Mapping relevant ministries and agencies,
• Developing tailored communication strategies,
• Creating focused information kits and concept notes,
• Organizing joint workshops and follow-up meetings,
• Aligning proposals with national strategies and procedures.

7. Sustaining Relationships: Relationship-building is an ongoing process encompassing outreach, funding acquisition, grant management, and long-term engagement. Best practices include:
• Maintaining regular and transparent communication,
• Attending relevant forums and sharing knowledge resources,
• Gathering and responding to stakeholder feedback,
• Investing in CRM systems and communication tools for relationship management.

Relationship-building is at the heart of effective fundraising. By proactively engaging donors, institutions, corporate entities, and government agencies, NGOs can unlock new opportunities and sustain long-term partnerships that amplify their development impact.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

5Jul, 2024
NGO Fundraising Prospects from Corporate Donors

NGO Fundraising Prospects from Corporate Donors

Md. Humayun Kabir

In Bangladesh, corporate donors play an increasingly vital role in supporting NGO fundraising initiatives. As part of their Corporate Social Responsibility (CSR) mandates, businesses are not only enhancing their brand image but also creating value by contributing to social, environmental, and economic development. This growing interest presents significant opportunities for NGOs seeking sustainable funding sources.

Understanding CSR

Corporate Social Responsibility refers to a company’s commitment to operate ethically and contribute to economic development while improving the quality of life for employees, their families, local communities, and society at large. CSR goes beyond philanthropy or compliance—it reflects a strategic approach that aligns business objectives with social impact. Modern CSR emphasizes sustainable practices, transparency, stakeholder engagement, and long-term societal value creation.

CSR in Global and Local Contexts

Globally, CSR has evolved from a philanthropic concept into a core business strategy. In developed economies, companies are held accountable for environmental stewardship, labor practices, and ethical governance. This shift is driven by consumer expectations, regulatory frameworks, and market competitiveness.

In Bangladesh, CSR has traditionally taken the form of charitable donations and ad hoc community support. However, CSR is gradually gaining prominence, particularly in the export-oriented sectors such as the garment industry, where compliance with international labor and environmental standards is essential. Despite this progress, challenges remain—including inadequate legal enforcement, lack of strategic direction, and limited public accountability.

Corporate CSR and Community Development

Effective CSR initiatives have the potential to contribute meaningfully to community development. Corporate contributions can support employment generation, education, healthcare, infrastructure, and environmental sustainability. In disaster-prone contexts like Bangladesh, CSR can complement public sector efforts in emergency response and rehabilitation. The COVID-19 pandemic highlighted how private sector support can make a critical difference during crises.

Trends and Challenges in CSR Practices

While many Bangladeshi companies engage in CSR, a deeper understanding of its purpose and impact is still developing. CSR initiatives often focus on visibility rather than long-term impact, and corporate governance frameworks remain weak. Compared to neighboring countries like India and Sri Lanka, Bangladeshi firms lag behind in aligning CSR with broader development goals. Key obstacles include:
• Lack of CSR expertise within the private sector
• Weak monitoring and accountability mechanisms
• Limited government capacity to enforce CSR policies
• Short-term profit motives overriding long-term responsibility

Despite these barriers, increasing globalization, regulatory expectations, and consumer awareness are pressuring businesses to adopt more responsible practices.

CSR as a Strategic Opportunity for NGOs

For NGOs, CSR offers a valuable fundraising channel. Companies are increasingly looking to partner with credible, mission-driven organizations to implement their CSR agendas. To attract corporate funding, NGOs must:
• Demonstrate transparency and accountability
• Align their programs with corporate priorities (e.g., education, health, environment)
• Build strategic, long-term partnerships rather than transactional relationships
• Showcase measurable impact and storytelling that resonates with corporate stakeholders

Additionally, NGOs should stay informed about CSR trends, corporate giving patterns, and the regulatory environment to better position themselves for funding opportunities.

Moving Forward

The integration of CSR into the corporate mindset is no longer optional—it is a business imperative. Companies that actively engage in CSR not only enhance their reputation but also contribute to inclusive and sustainable development. For NGOs, understanding the motivations, expectations, and limitations of corporate donors is essential to cultivating meaningful partnerships.

By fostering trust, ensuring transparency, and aligning with shared values, NGOs in Bangladesh can significantly improve their prospects of securing sustained support from corporate donors.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com

3Jul, 2024
Fundamentals for Fundraising from Institutional Donors

Fundamentals for Fundraising from Institutional Donors

Md. Humayun Kabir

Institutional donors—including private foundations, public trusts, bilateral and multilateral aid agencies, and government entities—represent a consistent and significant source of funding for NGOs. Globally, there are over 250,000 foundations and trusts providing financial support to development initiatives. These donors often prioritize well-structured projects aligned with their thematic areas and offer not only funding but also technical assistance. However, securing such funding is highly competitive, requiring NGOs to follow a strategic and systematic approach grounded in credibility, compliance, and relationship-building.

Two primary approaches exist for securing institutional funding: Bid Proposal Submission and Direct Approach to Donors. Each requires a distinct yet complementary set of processes and preparations.

1. Fundraising Through Bid Proposal Submission

International donors typically follow structured funding mechanisms aligned with their cooperation programs and policies within specific regions or countries. The funding process often consists of three stages:

1) Expression of Interest (EOI)
2) Concept Note Submission
3) Full Proposal Submission

To prepare a strong bid, NGOs must first ensure full understanding of donor guidelines, eligibility criteria, and thematic priorities. Internal evaluations are essential to determine readiness and organizational fit. This includes reviewing prior experience, available data, technical capacity, relevant case studies, and alignment with Sustainable Development Goals (SDGs).

Key preparatory steps include:

1) Analyzing national and sectoral context through secondary research.
2) Consulting with in-house experts and peer organizations.
3) Developing a theory of change and defining realistic goals and outcomes.
4) Customizing organizational profiles to match donor expectations.
5) Designing interventions based on evidence and organizational experience.
6) Aligning proposal strategies with donor policies and implementation approaches.

Proposal quality is critical. A technically sound and contextually relevant proposal should reflect rigorous planning, a feasible implementation strategy, monitoring and evaluation (M\&E) mechanisms, and value-for-money considerations. Participating in pre-bid meetings, joint planning sessions, and responding to donor feedback enhances competitiveness.

2. Fundraising Through Direct Approach to Institutional Donors

Many institutional donors, especially foundations, corporate entities, and private trusts, operate with flexible funding policies and accept unsolicited proposals. Successful engagement with such donors begins with donor mapping and market research to identify funding priorities, geographic focus, and preferred communication channels.

To approach these donors effectively:

• Prepare tailored communication packages highlighting your organization’s expertise, impact, and alignment with donor priorities.
• Identify and initiate contact with relevant focal persons or departments.
• Use personalized emails, follow-up calls, and digital presentations to build rapport.

Upon gaining donor interest, NGOs should follow this sequence:

1) Submit a Customized Concept Paper: Tailored to donor interests and thematic focus, this serves as the initial pitch.
2) Present the Program Proposal: Use virtual or in-person meetings to deliver professional PowerPoint presentations and a concise program brief.
3) Facilitate Donor Field Visits or Virtual Tours: In-person visits enhance trust. For overseas donors, use video documentaries and website content to showcase your work.
4) Develop and Submit the Full Proposal: After discussions, prepare a comprehensive proposal adhering to donor templates and guidelines.
5) Finalize Proposal Through Consultations: Engage donors and stakeholders to align expectations and strengthen proposal quality.
6) Negotiate and Finalize the Grant Agreement: Address key contractual elements—particularly financial and legal terms. Host a signing ceremony to highlight the partnership.

Institutional fundraising is not merely about submitting proposals—it involves building trust, demonstrating accountability, and aligning NGO programs with donor values. By following structured approaches, continuously investing in organizational capacity, and maintaining open communication with donors, NGOs can successfully secure and manage institutional grants to advance their mission.

The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: humayun@cslbd71.com