Md. Humayun Kabir
NGOs need to develop a number of promotional documents for fundraising. Donor’s communication package comprises many documents that NGO needs to develop. The list of essential documents that should be included in the communication package are:
An organizational profile is a framework for understanding the internal and external factors that shape the operating environment of an organization.
An organizational profile may cover the following:
Once the generic profile is developed, it needs to be customized corresponding to donor expectations/compliance and program priorities so that the donor’s expectation to learn about your NGO can be well explained and utilized for marketing.
An annual report contains a year-end summary of your organization’s program and financial status. As an NGO, this will help you assess your organization’s financial decisions and expenses in the past year for you to properly allocate a designated budget for the following year.
An annual report may cover the following:
The strategic plan is the key instrument to represent on program and institutional development strategy following its vision and mission and goal for certain period of time like three to five years.
A strategic plan may cover the following:
NGO must have completed a number of projects under different thematic areas like health, education, livelihood, environment, rights and empowerment, etc. Based on past experience as well as current projects, each NGO needs to prepare a matrix using the following information for ready reference for donors’ communication and presentation.
NGOs need to develop/prepare concept papers in advance in consideration of their past experiences, lessons learned, identified program priorities in the country, donors’ priorities in the country, innovative ideas, and lessons learned. Each concept paper may need to be customized following its thematic nature and donor guideline.
A project concept paper may cover the following:
Writing a project proposal is an art of communication and a comprehensive presentation for seeking donors’ funds from any donor/development agency.
A project proposal may cover the following:
Research/ Study provides a clear understanding of the current situation, identifies gaps, and provides valuable insights that guide the development of appropriate interventions and the establishment of indicators to track progress towards achieving desired outcomes.
A research/study paper may cover the following:
A project evaluation is the study conducted after the end of that project. The results of the project evaluation are measured against some comparative data – ideally the baseline survey – often as part of an impact evaluation.
A project evaluation report may cover the following:
The article was written by Md. Humayun Kabir, an Independent Consultant, and Director, Creative Services Limited. Email: email@example.com